IBS Las Vegas 2025

Join beauty biz expert and social media wiz, Hunter Donia, for tips on creating a strategic marketing system to grow your clientele.

Growing a clientele today is increasingly competitive as customers become more selective and social media algorithms fail us. But what if there’s a way to stand out and rapidly grow your book with clients and services you love?

In this class, Hunter shares his exact formula for growing his clientele from scratch to a 3.5-month waitlist with 5 new client requests weekly, and how you can achieve the same success!

This class is tailored for barbers and beauticians who seek to maintain consistency, stay motivated, and elevate their careers. Discover strategies to create daily routines that fuel productivity, maintain client satisfaction, and keep your creative spark alive. Learn how to align your personal brand with your barbershop owner’s vision, foster a collaborative environment, and leverage mentorship opportunities to advance your skills. Walk away with the mindset and habits needed to sustain long-term success in the industry.

Are you doing enough to protect yourself and the safety of your clients? What state and federal laws apply to your beauty business? Don’t wait for an emergency, complaint, lawsuit, investigation or fine to find out. Evaluate your business and apply best practices to reduce your potential liability and improve compliance with state board, OSHA, FDA and other regulatory agencies.

Your skills behind the chair are only part of the equation—learn how to grow your brand and attract your ideal clientele with a dynamic social media presence. This class teaches hairstylists how to showcase their work, engage with followers, and convert social media interactions into real-world clients. Influencer Stew Vann will show you how to create a branding guideline with a free PDF.

As consumers become more selective, with higher expectations, beauty service providers must adapt to stay ahead.

In this class, beauty biz expert, Hunter Donia, will teach you what a modern-day salon experience looks like along with what clients are willing to pay for. The information you learn in this class is based on real data and feedback and will support you in creating a client experience that not only retains customers but also gains new ones.

Discover how to implement innovative strategies in your client experience to not only survive - but thrive in any economic condition or market!

Influencer or Content Creator has become an addition to our roles behind the chair. Learn how to put yourself out there and navigate how to maximize with the content you create to start getting recognized by brands you love for potential paid brand deals, collaborations and education opportunities.