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Monday, June 23
 

10:00am PDT

Blonding: A Blueprint for Stylists on Maximizing Results with Minimal Foils
Monday June 23, 2025 10:00am - 12:00pm PDT
Master the art of impactful blonding with expert foil placement for maximum results, minimal foils. This class, taught by color extraordinaire, Stew Stylez, is designed to help you deliver stunning blonde transformations efficiently, utilizing advanced techniques to save time and product while achieving flawless results.

You will learn:
• Strategic foil placement techniques that enhance brightness and dimension while minimizing foil usage and processing time.
• How to master the “Money Piece” and Face-Framing Highlight techniques for impactful, high-demand results that create bold yet natural-looking blondes.
• Diamond Sectioning method to achieve even and seamless color blends that require fewer touch-ups and ensure client satisfaction.
• How to customize blonding for different hair textures and tones, ensuring you can deliver tailored results to every client with precision and expertise.
Speakers
avatar for Stew Stylez

Stew Stylez

Education is at the heart of what Stew does. He plans and teaches in-person courses nationwide, focusing on advanced hair color techniques, innovative styling methods, and effective content creation strategies for building a strong personal brand. These classes are perfect for stylists... Read More →
Monday June 23, 2025 10:00am - 12:00pm PDT
W303
  Master Class, Hair Color

10:00am PDT

Utilize Social Media Marketing Like a Fortune 500 Company for Major Growth
Monday June 23, 2025 10:00am - 12:00pm PDT
Have you been spinning your wheels and struggling to use social media efficiently to build your business and gain more clients?

Join social media expert and influencer, Season Bennett, in this Master Class to learn to run your salon, spa or barbershop like a Fortune 500 company on social media.Season will give you empowering tips and insight into:
    • Branding techniques to elevate your salon, spa, or barbershop’s image to top-tier status.
    • How to use AI and automation to grow your social media presence and keep engagement high without constant effort.
    • Actionable steps to turn your social media strategy into a client-attracting powerhouse, while working smarter—not harder.
By the end of this Master Class, you'll know exactly how to operate like the pros, leveraging automation tools and AI to scale your social media marketing and grow your beauty business.
Speakers
avatar for Season Bennett

Season Bennett

The Social Barber
In 2017, Season Bennett quit her 6-figure-a-year job as a VP at a Fortune 50 company to become a full time entrepreneur. She helps beauty professionals learn how to create digital products so they can avoid burnout behind the chair. She has worked with some of the top beauty brands... Read More →
Monday June 23, 2025 10:00am - 12:00pm PDT
W308
 
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