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Saturday, June 21
 

10:00am PDT

Curly Haircutting & Styling: The Essentials for Salon Success
Saturday June 21, 2025 10:00am - 1:00pm PDT
Join curly cutting extraordinaires, Lauren and Marlo to elevate your curly hair services and gain the confidence to work with any curl type that walks into your salon!

In this hands-on class, you’ll learn foundational techniques designed to create beautiful, client-ready curly looks. The team will teach:
  • Comprehensive Consultations: Learn how to assess curl type, porosity, and density while building trust with clients by understanding their past experiences and unique needs.
  • Product Selection & Application: Master the art of choosing the right products and applying them for defined, healthy curls.
  • Curly Haircutting Techniques: Gain hands-on experience with essential cutting techniques, including external and internal layering, to create volume, shape, and movement while maintaining curl integrity.
This class offers high-value skills you can take back to the salon immediately, and it’s just the beginning! Stylists who complete this session will leave with new tools to grow their curly hair clientele and a deeper understanding of why advanced education is crucial in this area. Ready to become a true curly hair specialist? Join us for this session, and we’ll show you the way.
Speakers
avatar for Lauren Samuels

Lauren Samuels

Curls Gone Wild
Lauren Samuels is a NAHA winner and 5-time finalist. She is the founder and co-owner of the Hair Lab Barber School in Detroit, and she is frequently sought after as a freelance educator and public speaker. She has been featured in magazines as a curly hair specialist.
avatar for Marlo Steenman

Marlo Steenman

Curls Gone Wild
A dynamic hairstylist and master colourist , Marlo has devoted over 35 years to the beauty industry and 27 of those years to educating coaching and sharing her knowledge and expertise both in Canada and Europe . She has successfully won the NAHA for Colourist of the year 2015 , has... Read More →
Saturday June 21, 2025 10:00am - 1:00pm PDT
W310
  Hands-On Workshop, Hair Cutting

11:00am PDT

Become a Six-Figure Extension Artist - Guaranteed
Saturday June 21, 2025 11:00am - 1:00pm PDT
The extension industry is BOOMING – are your extension services booming as well? In this class, Extension Expert, Molly Carter will equip you with skills to guarantee increased revenue and client retention. Molly will discuss and explain seven steps that make for an epic extension installation, regardless of the method used:

- Evaluate and analyze your guest’s desired outcome through consultation
- The importance of clean sectioning
- Scalp and hair analyzationProper placement according to head shape and hair density
- How to choose the proper colors to make your install perfectly blended
- How to choose the proper texture based on your guest's natural hair and the mandatory haircut for blending

Plus, Molly will cover these business-building tips to fill your book with high-paying hair extension clients:

- How to market yourself as an extension specialist and stand out
- How to get paying models
- Pricing strategies to boost your revenue without underselling
- Secrets to keep clients coming back
- Social media and content strategies to attract the right audience

This exclusive Master Class is designed for stylists who want to master the art of extensions and also continuously attract, convert, and retain extension clients for long-term success.
Speakers
avatar for Molly Carter

Molly Carter

Molly Carter is an Aveda Alumni, Wella Master Color Expert since 2019, and a 7x Certified Extension Artist. She's had the privilege of specializing in color and extensions on all hair textures and types for sixteen amazing years and she is the creator of The Figure-8 Method, a technique... Read More →
Saturday June 21, 2025 11:00am - 1:00pm PDT
W308
  Master Class, Extensions

2:00pm PDT

Building a Brand That Endures: An Interactive Master Class with Savanna Boda
Saturday June 21, 2025 2:00pm - 4:00pm PDT
In this immersive Master Class, licensed aesthetician and founder of Savanna Boda Aesthetics, Savanna Boda, will guide you step by step through the process of crafting a powerful, lasting brand identity. Drawing from her experience in scaling a seven-figure beauty business, Savanna will break down the core principles of branding and help you apply them in real time through interactive exercises designed to sharpen your skills.

What You’ll Do in This Workshop:
- Define Your Unique Brand Voice: Craft a message that resonates with your target audience.
- Learn about Visual Identity: Define the design elements that represent your brand.
- Develop Your Brand Story: Learn how to position yourself authentically in a crowded market.
- Engage in Live Strategy Sessions: refine your branding approach in real time.
Speakers
avatar for Savanna Boda

Savanna Boda

Savanna Boda is a licensed medical Aesthetician and acne specialist based in Dallas, Texas with a cult following of 377k+ on Instagram. Savanna is the founder and owner of Savanna Boda Aesthetics, a medical spa that focuses on ethical and results driven aesthetics!When Savanna is... Read More →
Saturday June 21, 2025 2:00pm - 4:00pm PDT
W303
 
Sunday, June 22
 

11:00am PDT

Clever & Quick Balayage Free Hand and Foil
Sunday June 22, 2025 11:00am - 1:00pm PDT
Join color expert, Sherry Ratay, to learn the difference and importance of choosing the proper tools to create the perfect balayage. Sherry will teach you hair painting free hand and foil painting and will explain when to choose one technique over the other. No teasing needed as Sherry will help you understand the importance of light and depth balance within the hair.

Sherry will teach:
  • Balayage “free-hand painting”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage.
  • Balayage “within a foil”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage. Understanding when to use Free Hand painting versus Foil.  Both Balayage techniques will transform a one-dimensional haircolor into a vivacious perfectly placed Balayage.
If you want to be known as a color expert, don't miss this Master Class that will take your skills to the next level!
Speakers
avatar for Sherry Ratay

Sherry Ratay

Salon Ratay
Sherry Ratay is an internationally acclaimed, celebrity colorist award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 30... Read More →
Sunday June 22, 2025 11:00am - 1:00pm PDT
W308
  Master Class, Hair Color

2:00pm PDT

Effortless Lived in Haircutting Techniques
Sunday June 22, 2025 2:00pm - 4:00pm PDT
Join Goldwell cutting expert, Rob Burgio, to learn techniques to help you become an incredible hair cutter!

Rob will teach his coveted techniques for lived-in, long layers, bobs and bixies. You'll learn to master the behind the chair essentials in an effortless approach using textured cutting techniques, gravity layering and disconnection.

Haircuts are comprised of three things:
A. Shape
B. Line
C. Technique

Any combination of A,B&C creates any haircut so it’s not about learning one haircut, it’s about learning haircut foundation and using ABC to create any haircut you want.

Rob will break down each haircut utilizing zones, shapes, lines & technique, essentially building a map with your head sheets and breaking down the zones to create any desired haircut or look.

Speakers
avatar for Rob Burgio

Rob Burgio

Goldwell
Rob Burgio is an award-winning Goldwell National Artist, Master Stylist and inventor of the Barracuda Comb Clip, a revolutionary patented hair sectioning tool designed to increase user control, speed & efficiency.
Sunday June 22, 2025 2:00pm - 4:00pm PDT
W308
  Master Class, Hair Cutting
 
Monday, June 23
 

10:00am PDT

Blonding: A Blueprint for Stylists on Maximizing Results with Minimal Foils
Monday June 23, 2025 10:00am - 12:00pm PDT
Master the art of impactful blonding with expert foil placement for maximum results, minimal foils. This class, taught by color extraordinaire, Stew Stylez, is designed to help you deliver stunning blonde transformations efficiently, utilizing advanced techniques to save time and product while achieving flawless results.

You will learn:
• Strategic foil placement techniques that enhance brightness and dimension while minimizing foil usage and processing time.
• How to master the “Money Piece” and Face-Framing Highlight techniques for impactful, high-demand results that create bold yet natural-looking blondes.
• Diamond Sectioning method to achieve even and seamless color blends that require fewer touch-ups and ensure client satisfaction.
• How to customize blonding for different hair textures and tones, ensuring you can deliver tailored results to every client with precision and expertise.
Speakers
avatar for Stew Stylez

Stew Stylez

Education is at the heart of what Stew does. He plans and teaches in-person courses nationwide, focusing on advanced hair color techniques, innovative styling methods, and effective content creation strategies for building a strong personal brand. These classes are perfect for stylists... Read More →
Monday June 23, 2025 10:00am - 12:00pm PDT
W303
  Master Class, Hair Color

10:00am PDT

Utilize Social Media Marketing Like a Fortune 500 Company for Major Growth
Monday June 23, 2025 10:00am - 12:00pm PDT
Have you been spinning your wheels and struggling to use social media efficiently to build your business and gain more clients?

Join social media expert and influencer, Season Bennett, in this Master Class to learn to run your salon, spa or barbershop like a Fortune 500 company on social media.Season will give you empowering tips and insight into:
    • Branding techniques to elevate your salon, spa, or barbershop’s image to top-tier status.
    • How to use AI and automation to grow your social media presence and keep engagement high without constant effort.
    • Actionable steps to turn your social media strategy into a client-attracting powerhouse, while working smarter—not harder.
By the end of this Master Class, you'll know exactly how to operate like the pros, leveraging automation tools and AI to scale your social media marketing and grow your beauty business.
Speakers
avatar for Season Bennett

Season Bennett

The Social Barber
In 2017, Season Bennett quit her 6-figure-a-year job as a VP at a Fortune 50 company to become a full time entrepreneur. She helps beauty professionals learn how to create digital products so they can avoid burnout behind the chair. She has worked with some of the top beauty brands... Read More →
Monday June 23, 2025 10:00am - 12:00pm PDT
W308

10:00am PDT

Master the Classics: Precision Men's Haircutting with Clippers
Monday June 23, 2025 10:00am - 1:00pm PDT
Andis will provide tools for attendees who register for this workshop - and yes, you can take the clippers home with you!

Join master barber, Sean Casey, and unlock the art of timeless men's haircutting in this intensive 3-hour workshop. During this workshop, you will dive deep into techniques that define men's classic styles, focusing on shape, texture, and fade. You'll learn how to achieve precision with clippers, mastering the tools to create sharp, clean lines and balanced proportions. Whether you're refining your skills or adding a new dimension to your craft, this workshop will equip you with the knowledge to deliver flawless, classic haircuts that stand the test of time. By learning these skills, you can gain new clientele, offer more services and make more money.

Included in the workshop:
A mannequin head will be provided for you to practice on during the workshop, and you can take the mannequin head home with you and Andis will provide a tool kit to all registrants worth $420. This tool kit inlcudes:
· Andis Envy II Clipper - Premier Gold
· Andis GTX EXO MForce Trimmer
· Andis reSURGE Shaver

Students are required to bring: Comb, scissors, hair clips
Speakers
avatar for Sean Casey

Sean Casey

Andis
 Sean Casey is a celebrated Master Barber, educator, and entrepreneur with over 25 years of expertise in the barbering industry. As the visionary behind the award-winning TwinCutZ barbershops, which have garnered national recognition, and the founder of the Barber Academy by Sean... Read More →
Monday June 23, 2025 10:00am - 1:00pm PDT
W310
 
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