IBS Las Vegas 2025

The extension industry is BOOMING – are your extension services booming as well? In this class, Extension Expert, Molly Carter will equip you with skills to guarantee increased revenue and client retention. Molly will discuss and explain seven steps that make for an epic extension installation, regardless of the method used:


Plus, Molly will cover these business-building tips to fill your book with high-paying hair extension clients:

- How to market yourself as an extension specialist and stand out
- How to get paying models
- Pricing strategies to boost your revenue without underselling
- Secrets to keep clients coming back
- Social media and content strategies to attract the right audience

This exclusive Master Class is designed for stylists who want to master the art of extensions and also continuously attract, convert, and retain extension clients for long-term success.

Join color expert, Sherry Ratay, to learn the difference and importance of choosing the proper tools to create the perfect balayage. Sherry will teach you hair painting free hand and foil painting and will explain when to choose one technique over the other. No teasing needed as Sherry will help you understand the importance of light and depth balance within the hair.

Sherry will teach:

• Balayage “free-hand painting”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage.
• Balayage “within a foil”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage. Understanding when to use Free Hand painting versus Foil.  Both Balayage techniques will transform a one-dimensional haircolor into a vivacious perfectly placed Balayage.

If you want to be known as a color expert, don't miss this Master Class that will take your skills to the next level!

Join Goldwell cutting expert, Rob Burgio, to learn techniques to help you become an incredible hair cutter!

Rob will teach his coveted techniques for lived-in, long layers, bobs and bixies. You'll learn to master the behind the chair essentials in an effortless approach using textured cutting techniques, gravity layering and disconnection.

Haircuts are comprised of three things:
A. Shape
B. Line
C. Technique

Any combination of A,B&C creates any haircut so it’s not about learning one haircut, it’s about learning haircut foundation and using ABC to create any haircut you want.

Rob will break down each haircut utilizing zones, shapes, lines & technique, essentially building a map with your head sheets and breaking down the zones to create any desired haircut or look.

Have you been spinning your wheels and struggling to use social media efficiently to build your business and gain more clients?

Join social media expert and influencer, Season Bennett, in this Master Class to learn to run your salon, spa or barbershop like a Fortune 500 company on social media.Season will give you empowering tips and insight into:

• Branding techniques to elevate your salon, spa, or barbershop’s image to top-tier status.
• How to use AI and automation to grow your social media presence and keep engagement high without constant effort.
• Actionable steps to turn your social media strategy into a client-attracting powerhouse, while working smarter—not harder.

By the end of this Master Class, you'll know exactly how to operate like the pros, leveraging automation tools and AI to scale your social media marketing and grow your beauty business.